The answer is no in most states. In the majority of states you do not need to be a licensed sonographer or have a medical background to own an elective ultrasound studio. We provide comprehensive, ground-up training that covers everything from scanning techniques to client care and studio operations. Whether you're brand new to ultrasound or transitioning from another career, we give you the tools and support needed to open your own studio and to succeed.

No. While some studio owners choose to complete the training and perform scans themselves, it is not a requirement of this program.

Many participants plan to hire ultrasound technicians or staff to perform scans, while they focus on studio operations, client experience, and business management. The program includes education and guidance around hiring considerations, staff training concepts, and operational planning—so you can choose the structure that best aligns with your goals and lifestyle.

For those attending in-person training, studio owners may also choose to bring an office manager or key team member to participate in applicable portions of the in-person portion of training, helping ensure alignment and support within their studio operations.

Elective ultrasound studios are typically operated from a dedicated studio space rather than a home environment. The level of owner involvement, however, can vary.

Our program offers education around different operational approaches, allowing you to decide how involved you want to be based on your goals and circumstances.

This program provides a combination of structured education, practical resources, and ongoing mentorship designed to support you as you plan, launch, and operate your elective ultrasound business. No prior business experience is required.

Training and support may include:

• Comprehensive education covering business startup considerations, elective ultrasound fundamentals, client experience principles, studio operations, and pricing and sales guidance

• Online and in-person training opportunities focused on scanning education, session flow, and studio workflows

• Guidance around launch planning, scheduling setup, and operational readiness 

• A resource library that includes video training, templates, and educational materials

The goal of this support is to provide clarity, education, and perspective—so you feel informed and prepared as you move forward with your own studio at your own pace.

No. Photography experience is not required to participate in this program.

While some studio owners come from a photography background, others choose to focus solely on the elective ultrasound and boutique side of their business. For those who do not offer photography services directly, outsourcing to local photographers or building referral relationships may be an option to explore.

The program includes education and guidance around different service models, allowing you to decide whether incorporating photography aligns with your interests, strengths, and business goals.

Absolutely not!  Continued guidance and mentorship are available after the core training is completed. Our intention is to provide a supportive educational environment—so you’re not navigating decisions alone, even as you start and open your own elective ultrasound business.

Timing can vary widely depending on factors such as your location, local regulations, availability of equipment, build-out needs, staffing decisions, and how quickly you move through the training and planning process.

This program provides education and guidance to help you prepare thoughtfully, but there is no required timeline or guaranteed opening date. Some participants move more quickly, while others take additional time to plan, train, and ensure they are fully prepared before opening.

The focus is on helping you make informed decisions at a pace that aligns with your goals and circumstances.

Program pricing varies based on the level of training, mentorship, and components selected.

Because participants have different goals, timelines, and support needs, we discuss pricing in detail during a one-on-one discovery call to ensure the program is the right fit and that expectations are clear on both sides.

There are no franchise fees, royalties, or licensing costs. This is an education and mentorship program only.